The volume growth of India's FMCG industry has slowed down in the March quarter to 5.1 per cent, driven by increased consumer purchases of small-value packs, according to the latest report from data analytics firm NielsenIQ. Volume growth is slowing across categories, and non-food segments are still outpacing food in the FMCG sector.
An overwhelming 88 per cent Indians are optimistic about country's economic performance during the next 12-month period, according to an AC Nielsen Online Consumer Confidence survey.
India overtook Indonesia as the most optimistic consumer market, while Portugal and Slovenia were the most pessimistic.
Walmart group firm Flipkart continues to dominate the e-commerce segment with 48 per cent market share while Softbank-backed Meesho has emerged as the fastest growing e-commerce platform in terms of user base in India, a latest report by AllianceBernstein said. According to the report, Flipkart's user base grew 21 per cent year-on-year (YoY), Meesho accelerated at 32 per cent while Amazon lagged at 13 per cent user growth primarily due to relative premium offerings as compared to peers. "As of FY23, Flipkart was the market leader, with a 48 per cent share in India eCommerce.
According to a recent Nielsen Global Online Shopping Report, Asia Pacific consumers spend most on online purchases, as a percentage of total shopping expenditure, compared to any other region globally.
The Congress rubbished the findings and termed the survey as "wasteful" and "fake".
Content is King, and if it is of high quality, Indians are ready to pay for it. Internet users polled in India are ready to pay for online content, particularly books, magazines and music, and professionally produced videos and television shows, said The Nielsen Company.According to the survey, 70 per cent Indians are willing to pay for online content if they get the right to copy it and share it with others. About 63 per cent will pay if the payment system is easy to use.
A survey by internet search giant Google revealed that one out of every two buyers have conducted research online before approaching the car dealer. More than half of those who did online research said that the information available on the Internet prompted them to change the choice of car brands before they finally bought those.
The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.
According to the survey conducted by global consultancy firm The Nielsen Company, nine out of 10 Indians believe that free content on the Internet should remain free in the future.
What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.
Online shopping is becoming an obsession, a distraction and a cause of distress for a rising number of Indians. Are you a Compulsive Online Purchaser?
There has been a 45 per cent growth in 'active internet users' in rural India since 2019, according a study by Nielsen, a global company for audience measurement, data and analytics. The Bharat 2.0 Internet report said that female active internet users grew by 61 per cent since 2019. The report said that India has 646 million active Internet users aged 2 years and above as of December 2021. Rural India has 352 million internet users--almost 20 per cent higher than urban.
Indian mobile and Web consumers speak in 30 languages and around 1,600 dialects.
Sports fans and players across the world frustrated by cancelled matches because of the coronavirus epidemic are turning to e-sports, with professional real-world athletes joining virtual game tournaments of football, auto racing and basketball.
Data from market research agency Nielsen shows that 152 new players entered the hygiene market in March as the lockdown was implemented to contain the spread of the coronavirus disease. The trend is expected to continue, the agency says, as hygiene and health emerge as key themes.
Patriotism amongst Indians is touching a high, according to an online survey conducted by The Nielsen Company, with 89 percent of the respondents wishing to be reborn as an Indian if they were given a choice.
Though Indian consumers continue to remain the most optimistic globally, their confidence level slipped by 5 points to 126 index points.
According to the study conducted by Nielsen on behalf of Google India, seven out of 10 of the respondents said they know the exact brand and model they want to buy with the help of online research before entering the store.
Six out of ten people in India go by the name of the manufacturer in purchasing a food item and believe that the maker is responsible for providing them with safe food, says a survey.
The Consumer Confidence Index score for India decreased by six points to 128 in the April-June quarter of 2017, from a high of 136 from the last polled survey in Q4 of 2016, market insight first Nielsen has said in a statement.
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Close to 25 per cent of smartphone-users in country prefer to shop online than use shopping apps, a study by research firm Nielsen said.
A Nielson survey has revealed that Indian netizens are world's third biggest online shoppers, preferring to shop with their credit cards.
The Nielsen survey was conducted online and covered more than 30,000 consumers across 60 markets.
Visa has introduced a number of products and services to provide added security and ease of use to consumers for online transactions.
In an online chat with readers on September 24, bestselling author Ashwin Sanghi shared his inspiration for work, the experience of writing the book and more
The consumer confidence in urban India has increased by 9 points.
Indians, at 86 per cent, were the most optimistic about their economy, followed by Hong Kong (70 per cent), Singapore (67 per cent) and China (66 per cent).
'Fantasy players create their own team, get phantom money and start playing the virtual game.'
The online survey, conducted by global information and media firm Nielsen Company, shows that 21 percent of Indian consumers as compared to 28 percent globally, ranked environment-friendly stores, using recycle bags/package as the most important consideration for their grocery store choice.
In the last two rounds of the Nielsen Global Online Consumer Survey, both India and the world witnessed dips in confidence. Now in the face of the ever-worsening economic environment, marked by rising inflation and interest rates, the subprime and credit crises, and fickle stock markets, shoulders have begun to droop in India and abroad.
These coveted brands have raked in billions in dollars and continue to prosper.
The data does not mean that Indians are totally fit, as 36 per cent of them suffer from headache, the most common ailment. Cold and upset stomach came second and third respectively.
Its studies have shown that the spending patterns of consumers -- particularly decision-makers -- can be influenced to a large degree with great deals, strong brand presence on the Internet, and productive person-to-person interactions.
Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces.
Online retail is increasing market share rapidly.
Rafael Nadal will have his work cut out when play begins next week, not on the Caja Magica's three red dust courts, but on gaming consoles.
'That will happen and we shall overcome sooner than we expect.'
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